WHO WE ARE
More Than a Wool Shop:
The Heart Behind My Wool Affair
It started with a love for yarn.
But somewhere between the soft click of knitting needles and the hum of laughter over cups of coffee, I realized this wasn’t just about yarn. It was about women gathering to create, connect, and lift each other up.
Hi, I’m Nadine and My Wool Affair is my creation, my passion and my forever dream. This little haven of colour, texture, and warmth—is so much more than a yarn shop. It’s a place where friendships begin, where creativity blossoms, and where each skein of yarn holds the promise of a story yet to be told.
The yarn brings us here, but love and friendship are what truly weave us together.
Why We Do What We Do
I care—deeply. About the environment, which is why we I choose eco-friendly practices and thoughtfully sourced yarns. About people, because real relationships matter. And about you—not just as a customer, but as part of this beautiful, growing community.
When you shop with us, you’re supporting more than a store. You’re helping to create a space where women can gather, learn from one another, and share their joys and struggles—stitch by stitch, story by story.
The Real Magic Happens Here
I’ve seen magic happen in this shop. Not the kind with wands and spells, but the quiet, powerful kind—where strangers become friends over a shared pattern, where someone’s bad day is softened by a chat over yarn choices, and where the simple act of making something by hand becomes a balm for the soul.
We celebrate each project as if it’s a masterpiece (because it is), and we celebrate each other even more.
An Open Invitation
When you step into My Wool Affair, you’re stepping into a story still being written—one stitch at a time. And we’d love for you to be part of it. Whether you’re here for your first crochet hook, a rare skein of hand-dyed yarn, or simply a warm cup of tea and a chat, you’ll always have a seat at our table.
Because for me, it’s never just about the yarn—it’s about the stories, the laughter, and the friendships we build along the way.
Welcome to our family.
🌸 Meet Christa – The Heart of My Wool Affair Potchefstroom 🌸
If you’ve visited our Potchefstroom store, you’ve probably been greeted by Christa’s warm smile. 💛 She’s more than our Manageress—she’s the heartbeat of our MWA Potch family.
Her love for people, enthusiasm for yarn, and gift for making everyone feel at home turn each visit into something special. Whether you’re a beginner or a seasoned crafter, Christa will make you feel inspired, encouraged, and part of our community.
You are one in a million! 💕
💛 Meet Mabel – Our Quiet Talent with a Gift for Colour 💛
Mabel started as our Tea Lady, but quickly showed her true colours—literally! 🎨
With a natural knack for pairing yarn shades beautifully and a calm, welcoming presence, she’s become a treasured part of our MWA family.
Her ability to chat with customers in African languages makes everyone feel right at home.
Mabel, you don’t just add colour to our shelves—you add warmth to our hearts. 💕
💛 Meet Lucy – Quiet Strength, Big Heart 💛
Lucy, our Manageress at My Wool Affair Parys, may seem shy at first—but her passion for yarn and love for people quickly shine through. 🌸
She’s earned the love and respect of yarnies near and far, making every customer feel valued and at home. Lucy, you’re truly a winner in our MWA family. 💕
🧶 Meet Melissa – The Hands Behind ‘Handmade by Princess Bee’ 🐰
Melissa turns yarn into the cutest cuddly animals, each stitched with love and the tiniest, perfect details. From bunnies to kittens, her creations bring joy to everyone who sees them. 💛
We’re so lucky to have her talent and passion as part of our MWA family! 🌸
💻 Meet Xane – Our Face Behind the Scenes 💛
Xane is the creative force keeping MWA’s website beautiful and inspiring. 🌸
She’s uploaded hundreds of product photos so our yarnies can shop the magic from anywhere.
When she’s not making our online store shine, she runs her own business, The Designer’s Daughter.
Xane, we’re so grateful for your hard work and creative heart! 🧶
🌸 Meet Linda — Our Crochet Queen 👑
Linda truly reigns supreme in the world of yarn. As My Wool Affair’s beloved Crochet Queen, her hands create magic with every stitch. From intricate patterns to cozy creations, there’s nothing she can’t bring to life with a hook and a ball of yarn.
She regularly hosts workshops at My Wool Affair, sharing her deep knowledge, tips, and passion with fellow yarn lovers. Her warmth, patience, and incredible skill have made her an irreplaceable part of our community — admired by all who know her and loved by those who’ve had the joy of learning from her.
OUR PROMISE TO YOU
We promise high-quality products, a great variety, and expert advice—delivered on time, with care and attention to detail. But more than that, we’re here for you, ready to help, support, and inspire, making every stitch and every moment a little more special.